1). Content doesn’t matter. Promotion matters
Build it and they will come. Write it and they will flock. Um. Nope. ‘Fraid it doesn’t work like that. You’ll get tired of waiting for traffic to trickle through to your site with that mentality. Growing a content site on the long tail is a slow and lonely process, and it’s no wonder there are so many newbie bloggers that quit in the first year after not seeing results. You have to get out there and pimp your best stuff to succeed.
If a tree falls in the forest and no one is around to hear it does it make a sound?
If you have great content, and no one is reading it will it generate traffic?
via blog.webdistortion.com
I realize this entire post is focused on gaining traffic, popularity, and SEO as a means of becoming "successful" in the blogging world, but I can't support the idea "Content doesn't matter. Promotion matters" as a first step towards proper blogging. The statement just feels wrong.
I think it's wrong to position content as secondary to the essential act of slutting out your site. Sure it helps to have all the pieces in place to promote your work when it's ready, but people should be proud of and invested in the work they're creating. Everyone out there has the tools to share their posts on facebook, or post a link to their blog in a comment, but only you have a choice to make a difference with the message you deliver.