If you were looking for a quick avenue to lose the respect of a good lump of your customers, you hit the nail on the head with this Booth Babe contest you've devised for this year's Comic-Con. The contest, which involves attendees committing "acts of lust" with EA's booth babes in order to win "dinner and a sinful night with two hot girls... and a chest full of booty", more or less encourages and rewards sexual harassment on the showroom floor.
It's hard to imagine that someone on EA's behalf didn't realize how offensively sexist this marketing contest for their upcoming game Dante's Inferno is. It's bad enough that game companies are still stringing lines of half-naked booth babes at their shows to bait oncoming nerds to check-out their products, but it's absolutely the worst that they would actually facilitate an avenue for this kind of assult. Poor move, and absolutely tasteless.
Update: Bully cites several incidents of sexual harassment he heard about on the Comic-Con floor. The nature and tone of this contest only supports incidents of this kind of behavior. ++ Yet another write-up regarding sexual harassment at the con, thanks Brinstar!
Update 2: The Dante's Inferno team
responds to the commentary (old link was taken down, here's a new link collecting all the coverage) about their contest, but miss the point as it spins the contest to be more about the seven deadly sins than addressing the faults of the underlying message it conveys.
Update 3: Gay Gamer.net's correspondent PixelPoet get's randomly selected as a winning recipient of one of the contest's prizes, but responds to EA's offer with a terrific letter that summarizes what many of us have felt about the situation.