Creative Review announced this morning that MTV has paired up alongside UK-based studio Universal Everything to refresh the company's brand. Using the mantra "pop x 1,000%", Universal Everything tackles MTV's branding with colorful, luscious, and playful design. The only thing that I can see souring this eventually is MTV's content, as it's hard to envision how Daisy of Love or Tool Academy fits into the alternate reality of chocolate gold sunsets and Mister Furry (my favorite, below). But before things get spoiled, check out the videos and bask in jewels and oils and the like.
MTV International / Mister Furry from Universal Everything on Vimeo.
MTV International / Sweetheart from Universal Everything on Vimeo.
Seen via today and tomorrow & notcot
