It wasn't hard to wonder about the intention of AOL's (rather, Aol.'s) seemingly scatterbrained rebranding, with the goldfish, pink goo, and whatnot. I still don't think I understand the logos in the context of AOL's site, but in the meantime Universal Everything (the same folks who created those delightful sequences for MTV) have made some terrific animations to showcase some colorful ideas around the new logo. The playful aesthetic is kind of wonderful, don't you think?
Hit for a few more after the jump, or head to Universal Everything for the full spectrum.
Via Brand New